“Any quality product or service with a demand or with potential to develop demand and regardless of it already existing can succeed when supported by the right thinking. It is without question the strategic and creative thinking applied to the development of the product or service will determine the level of success or failure.”
Problems Solved. We offer you nothing if we don’t offer you a solution. All of ‘this’ is about providing you a solid solution for accomplishing your goals. With… read more
Celebrating 16 Years As P.R. And
Experiential Marketing Specialists.
“Experiential Marketing” refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It is the difference between telling people about features of a product or service and letting them experience the benefits for themselves.
~ Loosely based on collections of lies, hear-say, exaggerations and speculations ~ According to Legend, big-idea hunter, Slim Famous has twisted the tale of a tag-line, raced a rhyme and gave it reason, captured a concept, packaged a product, reeled in a run-a-way thought and used a can to catch a phrase. -It is even […]
There’s an old joke among farmers that ‘a brand, is a cow’s only return address.’ Considered properly, the same is true about a brand and the business associated with it. I write and speak a lot about brands because they are the most important factor of the success or failure of a business, but also […]
If you have ever had the chance to explore an old farm you probably saw some of the greatest inventions the world has never seen with gadgets and doohickeys scattered around that served a purpose only the farmer knows. By the time my grandfather passed away at the age of 93 he could be described […]
Branding, A Holistic Approach The average American child is able to recognize and identify the McDonald’s arches before their own written name. The average American adult is able to identify the smells, tastes, menu costs and inside of a McDonald’s even when there are no brand symbols available. McDonalds is a fully branded company, and […]
The idea that ‘no plan is the best plan’ can be good when applied to a road trip or spontaneous ‘walk-about’. However, when applying this concept to starting a business, “winging it” could quickly result in failure or being outperformed within the marketplace. Starting and operating a business requires a clear and concise step-by-step process […]